About Kepra – Kashmir's Premier Pashmina Heritage Since 1944

India's Most Trusted Authentic Kashmiri Pashmina Manufacturer

In an industry flooded with synthetic imitations and mass‑produced alternatives, Kepra stands as a beacon of authentic Kashmiri Pashmina craftsmanship. Since 1944, the Shah family has preserved the sacred art of weaving pure Changthangi wool into heirloom shawls while competing with major brands through superior authenticity, transparent pricing, and documented government recognition.

Unlike online‑only retailers, Kepra operates both as a digital brand and through a flagship heritage store in Srinagar’s Nishat Shopping Complex, where visitors can meet artisans and experience hand‑weaving and Sozni work in person. Our GI authorization, Craft Development Institute (CDI) registration, and Jammu & Kashmir Handicraft Department recognition are publicly listed on our Official Certifications page, giving buyers complete confidence in the origin and purity of every Kepra Pashmina.[web:31][web:34]

Four Generations of Unbroken Kashmiri Legacy

Kepra’s story begins with Molana Hazrat Ahmad Shah Sahib, a spiritual visionary and master of Sozni embroidery who dedicated his life to teaching and preserving Kashmiri craftsmanship. His work was continued by Late Haji Mohammad Amin Shah and later by Mohammad Yaseen Shah, who expanded the family’s artisan networks and supply chains across Kashmir and Ladakh.

Today, Shahid Ahmad Shah leads Kepra as a fourth‑generation custodian of this heritage – bridging ancient craftsmanship with modern commerce. The family’s long‑standing relationships with Ladakhi nomadic herders at high‑altitude plateaus ensure ethical sourcing of Changthangi wool, while direct partnerships with master weavers and cooperatives in Srinagar keep every process close to its roots.[web:46]

From Ladakh’s Peaks to Global Luxury Markets

Every Kepra Pashmina shawl starts with the ultra‑fine undercoat of Changthangi goats living in sub‑zero Himalayan climates. The raw fleece is harvested ethically during the natural molting season, then cleaned, hand‑spun by women’s cooperatives on traditional wheels, and finally hand‑woven on wooden looms in Kashmir.

The finest pieces are finished with heritage techniques like Sozni, Kani and Dorukha double‑sided embroidery, often requiring months of dedicated work by master artisans. This slow, human‑centred process is what distinguishes true Kashmiri Pashmina from machine‑made imitations and generic “pashmina blend” products.[web:39][web:41]

Government Recognition & Independent Verification

Kepra is recognised through multiple government and craft‑body credentials, including GI (Geographical Indication) authorised user status for Kashmir Pashmina, official J&K Handicraft Department registration, and Craft Development Institute (CDI) certification for fiber purity.[web:31][web:34][web:35] These recognitions confirm that Kepra is a genuine Pashmina manufacturer from Srinagar, not an anonymous reseller.

Kepra’s work has been highlighted in national press and at major events where its shawls have been selected as official gifts, underscoring the brand’s role in representing Kashmiri craftsmanship at the highest levels.[web:35][web:46]